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| Open Access | THE IMAGE AND BRAND OF THE COUNTRY: CONCEPTS AND RESEARCH DIRECTIONS
Berdiev Bektosh Oxnorovich , Associate Professor of the Department of International Relations at the International Islamic Academy of UzbekistanAbstract
The article presents a certain system of disparate studies in the field of country imageology in research. The entire volume of diverse research on this topic is classified. The definitions of the basic concepts (image, image, brand) are given based on the study of basic approaches. The psychological, cultural, marketing, theoretical, and sociological approaches to the study of national imageology, as well as an approach related to interaction with the media, are highlighted. Their own understandings of the studied categories are proposed, based on the analyzed material.
Keywords
image, image, brand, country.
References
Berdiev, B. (2022). Cooperation with international organizations as an important factor in raising the international image of the country. The American Journal of Political Science Law and Criminology, 4(03), 51-54.
Berdiev, B. (2023). Image policy as an important factor in the improvement and progress of the country. Web of Humanities: Journal of Social Science and Humanitarian Research, 1(2), 6-9.
Бердиев, Б. (2024). Имидж Вооруженных Сил в контексте общественно-политических изменений. Центральноазиатский журнал социальных наук и истории, 5 (1), 201-205.
Bektash, B. (2024). IMAGE OF THE ARMED FORCES AS A FACTOR OF SECURITY OF SOCIETY AND THE STATE. International journal of artificial intelligence, 4(03), 360-363.
Bektash, B. (2024). IMAGE OF THE ARMY IN THE STATE. Western European Journal of Historical Events and Social Science, 2(5), 177-181.
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