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LANGUAGE AND ECONOMICS: FORMATION AND DISTRIBUTION OF ECONOMIC CONCEPTS IN SOCIAL NETWORKS

Dilnoza Yuldasheva,Abdullayev Daler , Samarkand Institute of Economics and Service

Abstract

This article examines the interrelationship between language and economics through the lens of social media. It explores how economic concepts are disseminated, formed, and integrated into everyday language via digital communication platforms. The research analyzes linguistic and economic approaches to the simplification and popularization of economic terminology, drawing upon the works of G. Zipf, D. Crystal, G. Cook, G‘. Rahmatullayev, and Z. Mamatova.

Keywords

Language and economics, social media, economic terminology, hashtags, code-switching, internet language, memes, network effect, linguistic economy, modern communication.

References

Zipf, G. K. (1949). Human Behavior and the Principle of Least Effort. Addison-Wesley.

Crystal, D. (2004). Language and the Internet. Cambridge University Press.

Cook, G. (2001). The Discourse of Advertising. Routledge.

Rahmatullayev, G‘. (2021). "Internet tili va yangi so‘zlar". O‘zbek tilshunosligi jurnali.

Mamatova, Z. (2023). "O‘zbek tilida ijtimoiy media til qatlamlari". Filologiya fanlari.

https://forbes.com, https://bloomberg.com, https://x.com

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LANGUAGE AND ECONOMICS: FORMATION AND DISTRIBUTION OF ECONOMIC CONCEPTS IN SOCIAL NETWORKS. (2025). International Journal of Artificial Intelligence, 5(05), 1338-1340. https://www.academicpublishers.org/journals/index.php/ijai/article/view/4640