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THE LINGUISTIC IMPACT OF DIGITAL MEDIA: SHIFTS IN LANGUAGE STYLES AND COMMUNICATION THROUGH TEXT, IMAGE, AND VIDEO

Vohidova Tamanno Saidjonovna , Kokand University World languages department

Abstract

This article examines the transformative influence of digital media on language styles and communication practices across text, image, and video formats. The study explores how the integration of multimodal elements—such as emojis, memes, and short videos—has altered traditional norms of language use, contributing to the emergence of hybrid linguistic structures and dynamic communication strategies. By analyzing diverse digital communication modes, the research highlights how brevity, creativity, and interactivity have become central features of modern discourse, particularly in social media platforms. The findings reveal that digital media not only reshapes the way we communicate but also fosters new language trends, such as informal syntax, innovative spelling, and the fusion of visual and verbal elements. This study contributes to the understanding of how digital technologies mediate language evolution and cultural expression in the 21st century.

Keywords

Digital communication, language styles, multimodality, social media, text analysis, visual communication, video discourse, language change, hybrid structures, media linguistics

References

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THE LINGUISTIC IMPACT OF DIGITAL MEDIA: SHIFTS IN LANGUAGE STYLES AND COMMUNICATION THROUGH TEXT, IMAGE, AND VIDEO. (2025). International Journal of Artificial Intelligence, 5(05), 2643-2645. https://www.academicpublishers.org/journals/index.php/ijai/article/view/4985