This article analyzes the impact of advertising language on consumer psychology and the linguistic factors contributing to economic effectiveness. The study examines stylistic devices, word order, expressiveness, and other linguistic features used in advertising texts and their influence on consumers' decision-making processes. Additionally, the effects of psychological factors, motivation, needs, and emotions on advertising effectiveness are discussed.

advertising language, consumer psychology, economic effectiveness, linguistic factors, stylistic devices, motivation, needs, emotions.

Ahmedova, H. S., & Muxiddinov, M. Sh. (n.d.). Iste’molchi xulq-atvorini shakllantirishda psixologik omillar. Tadqiqotlar.uz. Retrieved from https://scientific-jl.org/tad/article/view/10322

Buriyeva, N. B. (n.d.). Ingliz tilidagi iqtisodiy reklamalarni lingvomadaniy tahlili. Innovative Developments and Research in Education. Retrieved from https://interonconf.org/index.php/idre/article/view/8798

Pozilov, M. S. (n.d.). Reklama matnlarida so'z tartibining kognitiv-pragmatik xususiyatlari yuzasidan ayrim mulohazalar. Universal xalqaro ilmiy jurnal. Retrieved from https://universaljurnal.uz/index.php/jurnal/article/view/971

Maxamadaliyeva, N. A. (n.d.). Reklama matnlarining lingvistik jihatlari (ingliz va o’zbek tillari misolida). USA International Scientific and Practical Conference Topical Issues of Science. Retrieved from https://www.intereuroconf.com/index.php/ispc/article/view/2714

Nurmahmudova, D. A. (2024). Reklama matnlarida ekspressivlikni ifodalanishi. Tadqiqotlar, 46(2), 8-12. Retrieved from https://ilmiyxabarlar.uz/index.php/tad/article/view/1673

Ruziyeva, Sh. (n.d.). Iste’molchilarga yo‘naltirilgan marketing strategiyalarini takomillashtirish. Yashil Iqtisodiyot va Taraqqiyot. Retrieved from https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/177

Mamirova, D. (n.d.). Reklama matnlarining o'ziga xos xususiyatlari haqida ayrim mulohazalar. Xorijiy filologiya jurnali. Retrieved from https://samxorfil.uz/maqola/reklama-matnlarining-oziga-xos-xususiyatlari-haqida--ayrim-mulohazalar

Garcia, D., Garas, A., & Schweitzer, F. (2011). Positive words carry less information than negative words. arXiv preprint arXiv:1110.4123. Retrieved from https://arxiv.org/abs/1110.4123

Dodds, P. S., Clark, E. M., Desu, S., Frank, M. R., Reagan, A. J., Williams, J. R., ... & Danforth, C. M. (2014). Human language reveals a universal positivity bias. arXiv preprint arXiv:1406.3855. Retrieved from https://arxiv.org/abs/1406.3855

Pogacar, R., Lowrey, T. M., & Shrum, L. J. (n.d.). The influence of marketing language on consumer perceptions and choice. ResearchGate. Retrieved from https://www.researchgate.net/publication/342988599_THE_INFLUENCE_OF_MARKETING_LANGUAGE_ON_CONSUMER_PERCEPTIONS_AND_CHOICE