A SCIENTIFIC APPROACH TO ENHANCING BRAND EXPERIENCE BASED ON THE EMOTIONAL-EXPERIENCE SPECTRUM (EES) MODEL. International journal of artificial intelligence, [S. l.], v. 5, n. 05, p. 1390–1396, 2025. Disponível em: https://www.academicpublishers.org/journals/index.php/ijai/article/view/4652.. Acesso em: 18 oct. 2025.