THE IMPACT OF BANKING SERVICE INNOVATION ON CUSTOMER SATISFACTION: AN EMPIRICAL STUDY. International journal of artificial intelligence, [S. l.], v. 5, n. 05, p. 2020–2023, 2025. Disponível em: https://www.academicpublishers.org/journals/index.php/ijai/article/view/4825.. Acesso em: 18 sep. 2025.