THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON GLOBAL BRAND COMMUNICATION: OPPORTUNITIES AND CHALLENGES FOR AUTHENTICITY AND CONSUMER TRUST. International journal of artificial intelligence, [S. l.], v. 6, n. 5, p. 47–61, 2026. Disponível em: https://www.academicpublishers.org/journals/index.php/ijai/article/view/13004.. Acesso em: 9 jul. 2026.