“THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON GLOBAL BRAND COMMUNICATION: OPPORTUNITIES AND CHALLENGES FOR AUTHENTICITY AND CONSUMER TRUST” (2026) International journal of artificial intelligence, 6(5), pp. 47–61. Available at: https://www.academicpublishers.org/journals/index.php/ijai/article/view/13004 (Accessed: 9 July 2026).