BRIDGING THE SUPPLY CHAIN GAP: EXAMINING THE ROLE OF RETAILER ENTERPRISE MARKETING INFORMATION SYSTEMS IN MITIGATING THE BULLWHIP EFFECT . International journal of business and management sciences, [S. l.], v. 3, n. 09, p. 01–05, 2023. Disponível em: https://www.academicpublishers.org/journals/index.php/ijbms/article/view/75.. Acesso em: 16 oct. 2025.