Arielle Sharma (2026) “The Great Direct-To-Consumer Reset: An Empirical Analysis of Multichannel Integration, Operational Robustness, And the Transition from Digital Isolation to Wholesale Re-Expansion”, International journal of business and management sciences, 6(02), pp. 13–17. Available at: https://www.academicpublishers.org/journals/index.php/ijbms/article/view/11587 (Accessed: 5 April 2026).