Khedekar , Pratik, and Gaurav Bansal. “Strategic GEO: How Generative Engine Optimization Reshapes Competitive Advantage in Consumer Markets”. International journal of data science and machine learning 6, no. 01 (January 28, 2026): 06–18. Accessed February 5, 2026. https://www.academicpublishers.org/journals/index.php/ijdsml/article/view/10477.