PERSONALISED OFFERS IN DIRECT MARKETING: IMPACT ON SALES AND LOYALTY. International journal of artificial intelligence, [S. l.], v. 5, n. 04, p. 422–426, 2025. Disponível em: https://www.academicpublishers.org/journals/index.php/ijai/article/view/3825.. Acesso em: 23 jun. 2026.