In this article, we consider the role of personalized offers in direct marketing and their impact on consumer behavior. We analyze modern approaches to personalization based on data and artificial intelligence, as well as their effectiveness in increasing sales and building customer loyalty. We provide examples of successful personalization strategies used in email marketing, SMS mailings, push notifications, and targeted advertising. Particular attention is paid to the impact of personalized offers on consumer engagement, their trust in the brand, and long-term relationships with the company.

personalization, direct marketing, customer loyalty, sales, targeted advertising, email marketing, artificial intelligence, consumer behavior, personalized offers, digital marketing.

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