CATCHY MINDS: THE ROLE OF PHRASEOLOGICAL UNITS IN ENHANCING MEMORABILITY AND PERSUASION IN ADVERTISING DISCOURSE. International journal of artificial intelligence, [S. l.], v. 5, n. 10, p. 1245–1252, 2025. Disponível em: https://www.academicpublishers.org/journals/index.php/ijai/article/view/7074.. Acesso em: 25 apr. 2026.