STRATEGIC FRAMEWORK FOR BUILDING BRAND EQUITY THROUGH ONLINE BRAND COMMUNITIES: LEVERAGING VALUE CREATION AND CONSUMER COMMITMENT. International journal of business and management sciences, [S. l.], v. 2, n. 02, p. 01–05, 2022. Disponível em: https://www.academicpublishers.org/journals/index.php/ijbms/article/view/64.. Acesso em: 17 oct. 2025.