This paper presents a strategic framework designed to empower brands in building and enhancing their brand equity through the utilization of online brand communities. In today's digital landscape, where consumers increasingly seek meaningful engagement with brands, the concept of online brand communities has gained prominence. Leveraging insights from value creation and consumer commitment theories, this conceptual framework provides a comprehensive guide for businesses aiming to harness the potential of these communities. We delve into the mechanisms by which value is co-created within online brand communities and explore how fostering consumer commitment contributes to long-term brand equity. By integrating these key elements, this framework offers a roadmap for brands to thrive in the dynamic world of digital marketing and brand management.

Brand Equity, Online Brand Communities, Value Creation

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