The paper looks at the utilization of Natural Language Processing (NLP) technologies in customer support and case management systems with a discussion about their role in operational efficiency and customer satisfaction. NLP is a branch of artificial intelligence (AI) that enables machines to understand, interpret, and generate human language to enable businesses to automate conversations that human agents otherwise handle. Using NLP, organizations can handle a high load of the customer’s requests and queries while offering quicker, more accurate, and customized support. NLP components, namely tokenization, sentiment analysis, and named entity recognition, are used within case routing, issue tracking, and status updates to remove the manual effort and resulting costs. The paper analyzes the NLP, AI, and Customer Relationship Management (CRM) systems synergy and the synergy between AI qualities and decision-making based on predictive analytics that further improves the case management processes. By the use of the NLP, businesses can accelerate resolving cases, prioritizing urgent cases, and provide better customer experience. Such as data privacy, model bias, and the need for human oversight, especially where customer interactions are complicated. Finally, the paper discusses future trends in the area of NLP models, chatbots, and virtual assistants based on their use of deep learning, as well as the possible development of fully automated customer service operations. These innovations will revolutionize ways the customer support functions can operate cost-effectively, efficiently, and on a scale that allows businesses to adapt to this new landscape of AI-powered service delivery.

Natural Language Processing (NLP), Customer Support Automation, Predictive Analytics, Chatbots and Virtual Assistants, AI and CRM Integration.

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