KNOWLEDGE MANAGEMENT IN LIGHT OF ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON IMPROVING THE PERFORMANCE OF THE HOTEL ORGANIZATION. International journal of tourism and hospitality management, [S. l.], v. 4, n. 2, p. 17–34, 2024. DOI: 10.55640/ijthm-04-02-04. Disponível em: https://www.academicpublishers.org/journals/index.php/ijthm/article/view/421.. Acesso em: 29 oct. 2025.