Articles
| Open Access |
https://doi.org/10.55640/ijthm-04-02-04
KNOWLEDGE MANAGEMENT IN LIGHT OF ARTIFICIAL INTELLIGENCE AND ITS IMPACT ON IMPROVING THE PERFORMANCE OF THE HOTEL ORGANIZATION
Muhammad Mohsen Ibrahim Al-Obaidi , Mustansiriyh University, Department of Hotel Studies, College of Tourism Sciences, IraqAbstract
Interest in the role played by artificial intelligence has increased in various fields, including the field of management in general and the service sector in particular, as most institutions seek to achieve first ranks in the level of competition.
The research aims to identify the impact of knowledge management in light of artificial intelligence on improving the performance of the hotel organization. The case of the Rotana Babel five-star hotel in Baghdad was studied and a questionnaire was used to collect data for the research, which included 50 workers in the hotel at all job levels. The results showed the clear impact of knowledge management and artificial intelligence in improving Hotel performance: The study recommended paying attention to the applications of artificial intelligence and its use in knowledge management in the hotel.
Keywords
Artificial Intelligence- Hotel Organization - Knowledge Management
References
Boran, Sumaya Amer (2016), Knowledge Management as an Introduction to Competitive Advantage, Academic Book Center.
Al-Thabti, Muhammad bin Abdullah (2023), Knowledge Management Strategies for Developing Performance, Zamzam Publishers and Distributors, Oman.
Al-Shamili, Aisha Youssef, (2017) Performance Improvement Program, Dar Al-Fajr Publishing and Distribution, Egypt
Abdel Razzaq, Amer, Abdel Mohsen Al Nasser (2020) Knowledge Management within the Framework of Business Intelligence Systems, Dar Al Yazouri.
Abdel Samad, Asmaa Al-Sayyid Muhammad Karima Mahmoud Muhammad (2020), Applications of Artificial Intelligence and the Future of Educational Technology, Arab Group for Training and Publishing, Cairo.,
Abdel Samad, Asmaa Al-Sayyid Muhammad Karima Mahmoud Muhammad (2020) Applications of artificial intelligence and the future of educational technology, Arab Group for Training and Publishing, Cairo..
Obaidat, Dhouqan. Adas, Abdul Rahman (2002) Scientific research: its concept, tools and methods. Dar Al-Fikr for publishing, printing and distribution. Oman. Jordan,.
Arqawi, Samer. Abdel Louh, Nabil. Al-Haila, Amal Abdel Majeed (2019) Knowledge Management in Improving the Performance of Palestinian Tourism Establishments, A Case Study of Tourist Hotels and Restaurants in Palestine, Palestine Technical University Research Journal. Volume 7 Issue 1.
Odeh, Jasser (2012) The Objectives of Sharia as a Philosophy of Islamic Legislation, a Systemic Vision, International Institute of Islamic Thought
Muhammad, Mohsen Lamia, (20.23) Fields of artificial intelligence, applications and ethics, Dar Al-Arabi
Muslim, Abdullah Hassan (2015), Knowledge Management and Information Technology, Dar Al-Moataz for Publishing and Distribution.
Muslim, Abdullah Hassan (2015), Knowledge Management and Information Technology, Dar Al-Moataz, Amman
Al-Maghrabi, Muhammad Al-Fatih Muhammad Bashir (2019), Knowledge Management, Modern Academy for University Books. Egypt
Musa, Abdullah, Bilal Ahmed Hussein. (2019) Artificial Intelligence is a revolution in modern technologies, Arab Training and Publishing Group.
Article Statistics
Downloads
Copyright License
Copyright (c) 2024 Muhammad Mohsen Ibrahim Al-Obaidi

This work is licensed under a Creative Commons Attribution 4.0 International License.