This research study, titled "Synergizing Stakeholder Influence: Mediating the Impact of Destination Branding on Competitive Advantage in Kenya," investigates the intricate relationship between destination branding, stakeholder roles, and competitive advantage in the Kenyan context. By examining how various stakeholders mediate the effects of destination branding, the research offers insights into the multifaceted dynamics that shape the competitive positioning of destinations. The findings provide valuable implications for destination management and marketing strategies in Kenya's vibrant tourism industry.