Articles
| Open Access | GREENING THE JOURNEY: INVESTIGATING PRO-ENVIRONMENTAL BEHAVIOR AMONG TRAVELERS IN DENPASAR
SUPARDI ADIYADNYA , UNIVERSITAS MAHASARASWATI DENPASAR, INDONESIAAbstract
This study delves into the realm of pro-environmental behavior among travelers in Denpasar, shedding light on their attitudes and practices concerning sustainable and eco-conscious travel. The research uncovers the factors influencing these behaviors, examines their impact on the environment, and explores potential avenues for promoting responsible travel in this vibrant city. By understanding the dynamics of pro-environmental behavior, we can pave the way for more sustainable tourism practices and a greener future for Denpasar.
Keywords
Pro-environmental behavior, Travelers; Denpasar, Sustainable tourism, Eco-conscious travel, Environmental attitudes, Responsible tourism, Environmental impact
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