Articles
| Open Access | JOURNEYING THROUGH MINAHASA: A COMPREHENSIVE ANALYSIS OF TOURIST VISIT INFLUENCERS
JEANE S. SALINDEHO , DEPT. OF MANAGEMENT, UNIVERSITAS NEGERI MANADO, INDONESIAAbstract
This research delves into the factors that significantly influence tourist visits in Minahasa District, a captivating region in North Sulawesi, Indonesia. As a destination renowned for its natural beauty, cultural heritage, and unique offerings, Minahasa holds substantial tourism potential. This study employs a multidisciplinary approach, encompassing surveys, interviews, and statistical analysis to unravel the determinants of tourist visits. By examining the roles of infrastructure, cultural attractions, natural landscapes, marketing efforts, and accessibility, this research aims to provide valuable insights for stakeholders and policymakers to further enhance the appeal and sustainability of tourism in Minahasa.
Keywords
Minahasa District, Tourism, Tourist visits, Influencing factors, Infrastructure, Cultural attractions, Natural landscapes, Marketing
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