Articles
| Open Access | SHIFTING SCENES: INVESTIGATING MOVIE SETTING DISPLACEMENT AND ITS IMPACT ON TOURISTS' SATISFACTION IN MOVIE-INDUCED TOURISM
RITA MUCHIRI , SCHOOL OF TOURISM, HOSPITALITY AND EVENTS MANAGEMENT MOI UNIVERSITY, KENYAAbstract
This research delves into the dynamic relationship between movie setting displacement and tourists' satisfaction in movie-induced tourism. As movies continue to serve as influential sources of inspiration for travelers, this study examines how changes in the real-world settings of iconic movie scenes impact tourists' overall experience and satisfaction. Employing a mixed-methods approach, including surveys, site visits, and interviews, this research aims to unveil the intricate interplay between expectations, reality, and satisfaction in movie-induced tourism. The findings offer valuable insights for the tourism industry and destination management, shedding light on the factors that can enhance tourists' satisfaction when they embark on the quest to explore cinematic landscapes.
Keywords
Movie-induced tourism, Movie settings, Tourist satisfaction, Movie scene displacement, Expectations, Reality, Destination management, Cinematic landscapes
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