Articles
| Open Access | KICKING GOALS WITH SOCIAL MEDIA: A CASE STUDY OF SPORT MARKETING STRATEGIES IN NORTHERN IRAQI FOOTBALL CLUBS
AZHI OZGI , SCHOOL OF TOURISM AND HOTEL MANAGEMENT, CYPRUS INTERNATIONAL UNIVERSITY, 99258 HASPOLAT, NORTH CYPRUS, TURKEYAbstract
This study delves into the transformative influence of social media on sport marketing strategies, with a focus on the context of football clubs in Northern Iraq. The digital era has reshaped how sports organizations engage with their fans, sponsors, and the broader community. Through a comprehensive case study approach, this research explores how Northern Iraqi football clubs have harnessed the power of social media to enhance brand visibility, fan engagement, and revenue generation. It investigates the strategies, challenges, and successes in utilizing platforms like Facebook, Twitter, and Instagram to connect with their audience. The findings contribute to the evolving field of sport marketing and provide practical insights for both local and global sports organizations seeking to leverage the full potential of social media.
Keywords
Sport marketing, Social media, Football clubs, Northern Iraq, ; Fan engagement, Brand visibility, Revenue generation;, Digital era
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