Articles
| Open Access | MANAGING HOTELS IN CRISIS: THE IMPACT OF OPERATIONAL PROFICIENCY ON DECISION-MAKING
YILDIRIM DURSUN , ANTALYA BILIM UNIVERSITY, TOURISM FACULTY, ANTALYA, TURKEYAbstract
This research delves into the pivotal role of operational management proficiency within the hotel industry and its profound impact on decision-making during times of crisis. Hotels, as complex service organizations, face unique challenges in maintaining operations and marketing strategies during crises. Through a comprehensive analysis, this study investigates how varying levels of operational proficiency influence the strategic decisions taken by hotels facing crises, including those caused by natural disasters, health emergencies, and economic downturns. The research offers valuable insights into the correlation between operational proficiency, adaptability, and the effectiveness of crisis response strategies, shedding light on the path to resilience in the hospitality sector.
Keywords
Hotel industry, Crisis management, Operational proficiency, Decision-making, Resilience, Service organizations, Crisis response strategies, Marketing decisions
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