Articles | Open Access | https://doi.org/10.55640/ijthm-04-02-05

THE ROLE OF RAW LEADERSHIP IN ACHIEVING GUEST HAPPINESS (AN APPLIED STUDY IN HOTEL ORGANIZATIONS IN BAGHDAD GOVERNORATE)

Dr. Layla Jawad Hussein Al Masoudi , Al-Furat Al-Awsat Technical University, Technical Institute / Najaf, Iraq

Abstract

The current study aims to investigate the impact of servant leadership on guest happiness in hotel organizations in the Baghdad Governorate. The study focuses on five hotels: Coral Baghdad, Palestine Meridian, Degla Al Khair, Crystal Grand Ishtar, Babel, and Warwick. The research methodology employed is the descriptive-analytical method. The research problem concerns several questions, with the main question being: "What is the role of servant leadership in achieving guest happiness?" The study formulates two hypotheses, tested using correlation and influence analysis in the (SPSSV—23) software to address this central question and related questions. The data for the analysis is collected through a distributed questionnaire. A total of (50) questionnaires were issued to the participants of the study. Out of these, only (47) were collected and examined in a manner relevant to the research topic. The analysis and statistical treatment involved the use of several appropriate statistical methods, including frequency distribution, graphical shapes, percentages, weighted arithmetic mean, standard deviation, relative importance (answer intensity), simple Pearson correlation coefficient, simple linear regression coefficient, F test (F-test), and coefficient of determination R2. After testing the hypotheses, he reached several results, including:-

  1. Servant leadership contributes to guest happiness through its behavior by presenting the interests of the guests and making it a priority over the interests of the self.
  2. Leaders of hotel organizations deal with guests fairly and transparently.

The research presented several recommendations, the most important of which are:

  1. Work to guide guests during the visit to openness, acceptance of others, and integration into community activities.
  2. Servant leaders must allow guests to participate in the decision-making process regarding the details of the tourism program.

 

Keywords

Servant Leadership, Guest Happiness

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THE ROLE OF RAW LEADERSHIP IN ACHIEVING GUEST HAPPINESS (AN APPLIED STUDY IN HOTEL ORGANIZATIONS IN BAGHDAD GOVERNORATE). (2024). International Journal of Tourism and Hospitality Management, 4(2), 35-52. https://doi.org/10.55640/ijthm-04-02-05