Articles
| Open Access | REDISCOVERING EGYPT: NOSTALGIA TOURISM REVIVAL
Christine A. Hammoud , Faculty of Tourism and Hotel Management, Helwan University, EgyptAbstract
"Rediscovering Egypt: Nostalgia Tourism Revival" explores the potential for reinvigorating tourism in Egypt by tapping into nostalgia. This paper investigates how historical, cultural, and iconic landmarks can evoke nostalgic sentiments among travelers, prompting them to revisit Egypt to relive cherished memories or explore ancestral connections. By examining the impact of nostalgia on tourist behavior and preferences, this study offers insights into strategic marketing approaches and experiential offerings that can attract nostalgic travelers to Egypt, fostering sustainable tourism growth and cultural appreciation.
Keywords
tourism, nostalgia, cultural heritage
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