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| Open Access | DECIPHERING THE ELEMENTS: A COMPREHENSIVE EXAMINATION OF FACTORS INFLUENCING MENU DESIGN FOR AIRLINE CATERING
Wang Lieu , Department of Restaurant, Hotel and Institutional Management, 510 Chung Cheng Rd., Hsinchuang, Taipei, Taiwan, ChinaAbstract
"Deciphering the Elements: A Comprehensive Examination of Factors Influencing Menu Design for Airline Catering" delves into the multifaceted aspects influencing menu design in the context of airline catering. Drawing on a diverse array of factors, this study investigates the intricate interplay between culinary considerations, logistical constraints, passenger preferences, and branding strategies. Through a combination of industry insights, expert opinions, and empirical data, the research uncovers the pivotal elements shaping menu design decisions for airlines. By elucidating these factors, the study offers valuable insights to stakeholders in the airline industry, including caterers, menu planners, and airline executives, facilitating the creation of optimized and passenger-centric inflight dining experiences.
Keywords
Airline catering, Menu design, Culinary considerations
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