This study explores the importance of sensory experiences in hospitality and how they contribute to elevating hotel appeal through multisensory experiences. In the highly competitive hospitality industry, hotels are increasingly focusing on creating immersive environments that engage guests' senses to enhance their overall experience. This paper examines various sensory elements, including sight, sound, smell, taste, and touch, and their role in shaping guests' perceptions and emotions during their stay. By integrating sensory design principles into hotel spaces, amenities, and services, hotels can create memorable and immersive experiences that resonate with guests on a deeper level. Drawing on theoretical frameworks and practical examples, this study highlights the significance of sensory delights in hospitality and provides insights into effective strategies for enhancing hotel appeal through multisensory experiences.

Sensory experiences, Hospitality, Multisensory experiences

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