This article explores the role of Human Resource functions and Talent Management strategy in organisations. It presents detailed analysis for developing talent management strategy and specifically talent acquisition process for the Dream Chocolate Factory.

Dream Chocolate Factory is a small manufacturing company producing 300 tons of luxury chocolates a year. Currently, there are 100 employees in the company. Developing an effective and comprehensive talent acquisition strategy is crucial, since opening a new line will require more talents for the future. Followings will be discussed in this report:

• Connection between talent management and Human Resource functions
• Human Resource planning, job analysis and job design
• Importance of employer branding and Employer Value Proposition (EVP)
• Key job positions, competencies and job description
• Talent acquisition strategy. Recruitment and selection

Effective recruiting and attracting top talents, decreasing employee turnover and enhancing staff performance are the main management functions for both small family businesses and big international companies (Taylor, 2002).

According to HR planning outcomes, the company will need to recruit 9 new employees, who will be recruited via the Internet. The recruitment and selection process will contain 6 stages: vacancy announcement, screening, shortlisting, interview, reference check and job offer.

The employer brand will be established, and the Employer Value Proposition (EVP) will be communicated to the stakeholders using different channels to attract top talents.

By developing a strong talent management strategy, the Dream Chocolate Factory will retain positive workplace culture, training and development opportunities, successful recruiting and lower employee retention rate, which will positively impact the business performance of the company.

Talent management, HR planning, EVP, recruitment, employee retention.

Boyd, D.M. and Elliston, N.B. (2007), “Social network sites: definition, history, and scholarship”, Journal of Computer-Mediated Communication, Vol. 13 No. 1, pp. 210-230.

Careerbuilder.com. 2020. Top 3 Benefits of Promoting From Within [online] Available at <https://resources.careerbuilder.com/human-capital-management/benefits-of-internal-promotions> [Accessed 14 November 2020].

Chhabra, N., (2014) Employer branding: strategy for improving employer attractiveness, International Journal of Organizational Analysis, 22 (1)

Collings, D. G., & Mellahi, K. (2009). Strategic talent management: A review and research agenda. Human Resource Management Review, 19(4), 304–313.

Concise.ng.2020. Advantages and Disadvantages of online recruitment [online] Available at <https://www.concise.ng/2019/07/23/advantages-disadvantages-of-online-recruitment/> [Accessed 14 November 2020].

Dessler, G., (2016) Fundamentals of Human Resource Management 4th edition. Pearson

Fegley, S., 2016. Talent Management Survey Report. [online] Society for Human Resource Management. Available at: [Accessed 10 November 2020].

Glassdoor.com. 2020. How To Promote Your Employer Brand - Glassdoor For Employers. [online] Available at: <https://www.glassdoor.com/employers/blog/where-to-communicate-your-employer-brand/> [Accessed 14 November 2020].

Jones, N. et al (2015), “Impact of social media on small businesses”, Journal of Small Business and Enterprise Development, Vol. 22 No. 4, pp. 611-632.

Link Humans. 2020. 10 Reasons Why Employer Branding Is Important. [online] Available at: <https://linkhumans.com/employer-branding-important/> [Accessed 13 November 2020].

Markovska, M., 2020. The 3 Job Analysis Methods Every HR Professional Needs To Know. [online] Blog.careerminds.com. Available at: <https://blog.careerminds.com/job-analysis-methods> [Accessed 13 November 2020].

MERCER, S., 2005. Best-In-Class Leadership. Leadership Excellence. [online] pp.22 (3). Available at: <http://search.proquest.com/docview/204506822?accountid=14965> [Accessed 10 November 2020].

Nkomo, S., (1987) Research notes and communications human resource planning and organization performance: an exploratory analysis Strategic Management Journal, Vol. 8, pp. 387-392

SHRM.org (2020) Performing Job Analysis [online] Available at:<https://www.shrm.org/resourcesandtools/tools-and samples/toolkits/pages/performingjobanalysis.aspx> [Accessed 13 November 2020].

Stat.uz (2020) Economically active population [online] Available at:<http://web.stat.uz/open_data/uz/14.6%20Economically%20active%20population_uzb.pdf> [Accessed 13 November 2020].

Talent Acquisition: A Guide to Understanding and Managing the Recruitment Process, SHRM, 2016

Taylor, S., 2002. People Resourcing. People And Organisations.. London: Chartered Institute of Personnel and Development.

Varkonyi, I., 2014. The Future Of Work: How Talent Management Is Powering The Knowledge Value Revolution - Supply Chain 24/7. [online] Supplychain247.com. Available at: <https://www.jstor.org/stable/44123639> [Accessed 13 November 2020].

Walker, J., (1980). Human Resource Planning. Grolier, Inc.

Weproject.media. 2020. Популярные Сайты По Трудоустройству В Ташкенте На 2020 Год. [online] Available at: <https://weproject.media/articles/detail/populyarnye-sayty-po-trudoustroystvu-v-tashkente-na-2020-god/> [Accessed 14 November 2020].

Workest. 2020. What Is Talent Management, And How Is It Different From HR? | Workest. [online] Available at: <https://www.zenefits.com/workest/what-is-talent-management-and-how-is-it-different-from-hr/> [Accessed 10 November 2020].

Zippia For Employers. 2020. 8 Advantages Of Using Social Media In Your Recruitment Advertising Strategy. [online] Available at: <https://www.zippia.com/employer/8-advantages-using-social-media-recruitment-advertising-strategy/> [Accessed 13 November 2020].