Marketing emerged with the advent of the market and the demand for goods, as the growth of trade required methods to promote sales. Modern marketing has evolved from simple sales and advertising methods to a complex marketing management system focused on the needs and preferences of customers. 

trends in marketing, digital technologies, computer vision

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Zyurina O.A., Danchina D.A., Degtyareva A.N. Application of artificial intelligence in marketing // Science and Education for transport. - 2022. – No. 1. – pp. 218-220.

Kabanova A.A., Popova A.O., Timofeeva E.F. Digital marketing: basic tools, features and development trends // Innovative scientific research. – 2021. – №5-3(7). – Pp. 30-39.

Klyuchko V.A. Trends in marketing development in Russia and foreign countries // Forum. Series: The role of science and education in the modern information society. – 2023. – No. S1-1 (30). – pp. 67-72.