The article analyses the contemporary media landscape as a crucial platform for the prevention of violent extremism and terrorism. The author argues that media function not merely as transmitters of information but as dynamic instruments shaping public consciousness and moral responsibility. In a globalised communication environment, the ability of media to counteract radical narratives depends on professional ethics, analytical journalism, and audience education. By integrating theoretical approaches from communication studies, social psychology, and security discourse, the research defines preventive communication as a multidimensional process uniting media institutions, civil society, and educational initiatives. The study concludes that preventive media strategies can form social resilience and reduce susceptibility to extremist ideology through critical reflection and civic dialogue.

media literacy; counter-narrative; prevention; violent extremism; terrorism; communication ethics; digital media; public awareness; resilience; journalism responsibility.

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