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| Open Access | METAPHORICAL USE OF SCIENTIFIC TERMS IN JOURNALISTIC DISCOURSE
Ja’far Madraimov , 3rd-year PhD Student, Faculty of Foreign Philology, Urgench State University named after Abu Rayhon BeruniAbstract
This research explores the metaphorical application of exact and natural science terminology in journalistic discourse. Scientific vocabulary from disciplines such as physics, biology, chemistry, and mathematics often transcends its technical domain to express abstract, emotional, and evaluative meanings in mass media. The study examines how these terms are metaphorically recontextualized to make complex phenomena understandable and persuasive to the general public. By analyzing Uzbek and English journalistic texts, this paper reveals the cognitive, stylistic, and cultural functions of scientific metaphors in the construction of media narratives.
Keywords
metaphor, journalism, science terminology, cognitive linguistics, public discourse, semantics.
References
Cameron, L., & Deignan, A. (2006). The Emergence of Metaphor in Discourse. Applied Linguistics, 27(4), 671–690.
Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan.
Kövecses, Z. (2002). Metaphor: A Practical Introduction. Oxford University Press.
Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press.
Semino, E. (2008). Metaphor in Discourse. Cambridge University Press.
White, M. (2012). Science and the Media: The Power of Metaphor. Routledge.
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