The article examines the prospects for the development of rural tourism within the framework of the digital economy. It highlights how modern digital technologies — such as online marketing, virtual platforms, and digital management tools — contribute to the promotion and sustainability of rural tourism. The study emphasizes the importance of digital transformation for increasing competitiveness, improving service quality, and attracting both domestic and international tourists. Special attention is given to challenges such as digital literacy, infrastructure development, and the integration of local communities into the digital ecosystem.

rural tourism, digital economy, innovation, digital transformation, sustainable development, online marketing, local communities.

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