This article presents the design of an English for Specific Purposes (ESP) program tailored for senior undergraduate Business Administration students. Grounded in needs analysis, the program integrates Content-Based Instruction (CBI), the case-study method, and task-based assessment to develop productive skills, domain-specific vocabulary, and academic literacy. Course materials include authentic texts and multimedia resources aligned with business communication demands. Insights from ESP literature highlight the significance of triangulated needs analysis, stakeholder collaboration, and genre-based pedagogy. The article concludes with reflections on improving practitioner expertise and ensuring alignment between instructional practices and workplace communicative requirements.

English for Specific Purposes, Needs analysis, Triangulation, Course design.

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