This article analyzes the role and significance of media literacy in strengthening ideological immunity within the modern information environment. It is emphasized that in today’s globalized world, the rapid increase in information flows, the expansion of social networks, and the growing complexity of manipulative communication tools are making the human mind more vulnerable to various external influences. Therefore, enhancing the level of media literacy among members of society, especially youth, has become an essential factor for social stability. The article examines the essence of media literacy, its interrelation with ideological immunity, its role in developing critical thinking, and its importance in countering information attacks through theoretical foundations and practical examples. Furthermore, the paper discusses ongoing initiatives to promote media literacy in Uzbekistan, international experience, and the integration of media literacy into the education system. Research findings demonstrate that strengthening media literacy enhances ideological immunity, thereby fostering a more stable public consciousness capable of resisting risks and manipulative influences within the information space. The article concludes with scientific and practical recommendations aimed at improving the effectiveness of this field.

media literacy, ideology, immunity, information, manipulation, cognition, consciousness, security, analysis, communication, globalization, stability, prevention, competence.

To‘xtaboev, B. Mediasavodxonlik asoslari: Nazariya va amaliyot. Tashkent: Ma’naviyat, 2021.

Qodirova, M. “Axborot xavfsizligi va mediasavodxonlikning zamonaviy yondashuvlari.” O‘zbekiston pedagogika jurnali, no. 4, 2022, pp. 55–63.

Potter, W. J. Media Literacy. Thousand Oaks: SAGE Publications, 2019.

Hobbs, R. Digital and Media Literacy: Connecting Culture and Classroom. Washington, DC: Corwin Press, 2020.

Karimov, I. A. Yuksak ma'naviyat – yengilmas kuch. Tashkent: Ma’naviyat, 2008.

Livingstone, S., and Helsper, E. “Digital Skills and Media Literacy as a Basis for Better Internet Use.” Information, Communication & Society, vol. 20, no. 3, 2017, pp. 391–405.