This article explores how innovative strategies and digital technologies can strengthen the export potential of industrial enterprises. Key challenges—such as weak digital infrastructure, limited market information, low product innovation, and insufficient workforce skills—are identified and analyzed. The study proposes practical solutions, including digital transformation tools, AI-based market analysis, and innovation-focused management models. The findings show that applying digital technologies and innovation-driven strategies significantly improves export efficiency and global competitiveness.

Innovation strategy; digital technologies; export potential; industrial enterprises; digital transformation; competitiveness; global markets.

Porter, M. E. (1990). The Competitive Advantage of Nations. Free Press.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

Chesbrough, H. (2006). Open Innovation: A New Paradigm. Oxford University Press.

Gereffi, G., & Fernandez-Stark, K. (2016). Global Value Chain Analysis: A Primer. Duke University Press.

Yoo, Y., Boland, R., & Lyytinen, K. (2012). Digital innovation in the global economy. MIS Quarterly, 36(2), 329–353.

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.

OECD. (2020). Digital Transformation in Industry. OECD Publishing.

World Bank. (2019). Global Value Chain Development Report.

UNCTAD. (2021). Technology and Innovation Report.

Schwab, K. (2016). The Fourth Industrial Revolution. World Economic Forum.

Strutynska, I., & Korneyev, M. (2022). Digital technologies as a factor of improving export performance. Economic Studies Journal, 30(4), 45–56.

Deloitte. (2020). Digital Supply Chain Transformation. Deloitte Insights.