This article examines the organizational and methodological foundations of standardization as a key institutional mechanism shaping the trajectory of innovative activity within modern enterprises. Emphasis is placed on the dual role of standardization: on the one hand, as a stabilizing framework ensuring compatibility, interoperability, and quality continuity; on the other, as a dynamic catalyst fostering technological diffusion, procedural optimization, and systematic innovation management. The study integrates theoretical insights from innovation economics with empirical observations from industrial practice, illustrating how standardization systems influence firms’ internal processes, decision-making structures, and technological capabilities. Special attention is given to the way standardized organizational routines, certification procedures, and methodological guidelines mitigate uncertainty, reduce transaction costs, and support strategic alignment across innovation cycles. The findings highlight that effective standardization not only structures operational processes but also enhances an enterprise’s capacity to absorb, adapt, and generate innovations in a competitive and rapidly evolving technological environment.

innovation activity, enterprise development, standardization system, organizational foundations, methodological guidelines, innovation management, quality assurance, institutional mechanisms.

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