This article explores the linguistic features of fashion-related vocabulary through a comparative analysis of Uzbek and English. Fashion lexis represents a dynamic and rapidly evolving layer of language that reflects social change, globalization, and cultural interaction. The study examines the structural, semantic, and pragmatic characteristics of fashion-related terms in both languages, with particular attention to word formation processes, borrowing, and semantic shift.

The analysis is based on examples drawn from fashion magazines, advertising texts, online media, and everyday spoken discourse. The findings demonstrate that English fashion vocabulary exerts a significant influence on Uzbek fashion discourse, primarily through loanwords and hybrid formations. At the same time, Uzbek fashion-related lexis preserves culturally specific elements that reflect national traditions and values. The study highlights both convergences and divergences in the use and adaptation of fashion vocabulary in Uzbek and English, emphasizing the role of sociocultural factors in shaping linguistic innovation.

fashion-related vocabulary, lexical features, comparative linguistics, Uzbek language, English language, borrowing, word formation, globalization

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