This article scientifically analyzes the role of the digital transformation process in the development of society and the economy, the role of young professionals as a leading force in this process. In the context of the rapid development of digital technologies, the innovative thinking of young personnel, the level of mastery of information and communication technologies and their adaptability are considered important factors. It also substantiates the participation of young professionals in the digital economy, public administration and education, the need to develop their professional competencies. The results of the study serve to develop scientific and practical recommendations to increase the activity of young people in the digital transformation process.

digital transformation, young professionals, innovation, digital economy, information and communication technologies, human capital, modern competencies.

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