
THE IMPACT OF TECHNOLOGY ON STORYTELLING IN TRADITIONAL MEDIA
Gulayim Nurgaliyeva , Master's student at Karakalpak State UniversityAbstract
Technology has revolutionized various aspects of life, including how stories are told in traditional media such as newspapers, television, and radio. This article examines the multifaceted impact of technology on storytelling within these mediums, exploring both the enhancements and challenges it has introduced. It discusses how digital tools and platforms have reshaped narrative techniques, audience engagement, and content dissemination, ultimately transforming the landscape of traditional media storytelling.
Keywords
Traditional Media, Storytelling, Digital Tools, Audience Engagement, Interactive Storytelling, Multimedia Integration, Data-Driven Storytelling, Social Media, Virtual Reality (VR)
References
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press.
Pavlik, J. V. (2008). Media in the Digital Age. Columbia University Press.
Sundar, S. S. (Ed.). (2015). The Handbook of the Psychology of Communication Technology. Wiley-Blackwell.
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