Articles | Open Access |

THE POTENTIAL OF MEDIA CONTENT FOR DEVELOPING LANGUAGE AND COMMUNICATIVE COMPETENCES

Shahlo Gulyamovna Djuraeva , Scientific supervisor
Hakimova Gulniso , Samarkand State Institute of Foreign Languages Evening Education Faculty, 5th-year student

Abstract

The increasing role of digital technologies has significantly reshaped contemporary language education, emphasizing the need for innovative tools that support communicative competence. This article explores the potential of media content in developing language and communicative competences in English language teaching. Drawing on communicative, cognitive, and sociocultural theories, the study examines how podcasts, television series, and educational videos contribute to the improvement of listening, speaking, vocabulary acquisition, and intercultural awareness.

Keywords

media content, communicative competence, English language teaching, listening and speaking skills, learner motivation, digital pedagogy

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THE POTENTIAL OF MEDIA CONTENT FOR DEVELOPING LANGUAGE AND COMMUNICATIVE COMPETENCES. (2026). International Journal of Artificial Intelligence, 6(01), 460-463. https://www.academicpublishers.org/journals/index.php/ijai/article/view/9851 (Original work published 2026)