This study delves into the customer perception of technology-driven innovative delivery channels in Indian Public Sector Banks (PSBs). It examines how customers view the adoption of digital technologies, mobile banking, online platforms, and other tech-savvy services offered by PSBs. Through empirical research and data analysis, the study explores the impact of these innovative channels on customer satisfaction, convenience, and overall banking experience. The findings shed light on the evolving landscape of banking in India and offer insights into the role of technology in shaping customer perceptions and preferences.