The article examines the specific features and challenges of modernization and diversification of the service sector in the Republic of Uzbekistan in the context of structural economic transformations and digital transformation. The growing role of the service sector as one of the key drivers of sustainable economic growth, employment, and enhancement of national economic competitiveness is substantiated. The main development trends in priority segments of the service sector, including tourism, financial and fintech services, information and communication technologies, transport, and logistics, are analyzed. Key constraints to modernization are identified, including regional disparities, infrastructural and human resource problems, as well as institutional barriers. The paper proposes directions for comprehensive modernization and diversification of the service sector based on digitalization, development of platform-based business models, institutional support for innovation, and investments in human capital.

service sector, modernization, diversification, digital transformation, service-oriented economy, innovative services, human capital, Republic of Uzbekistan.

Decree of the President of the Republic of Uzbekistan No. 60 “On the Strategy for the Development of the New Uzbekistan 2022–2026.” 28.01.2022.

Strategy “Digital Uzbekistan – 2030.” — Tashkent, 2020.

Concept for the Development of the Service Sector in the Republic of Uzbekistan. — Tashkent, 2021.

Program for the Development of the Digital Economy of the Republic of Uzbekistan. — Tashkent, 2020.

Abdurakhmanov, K. Kh. Economics of the Service Sector in Uzbekistan. — Tashkent, 2018.

Brynjolfsson, E., McAfee, A. The Second Machine Age. — New York: W. W. Norton, 2014.

Vargo, S., Lusch, R. Evolving to a new dominant logic for marketing // Journal of Marketing. — 2004. — Vol. 68, No. 1. — P. 1–17.

Grönroos, C. Service Management and Marketing. — Chichester: Wiley, 2007.

Drucker, P. Post-Capitalist Society. — Oxford: Butterworth-Heinemann, 1993.

Inozemtsev, V. L. Post-Industrial Society. — Moscow: Logos, 2000.

Kenney, M., Zysman, J. The rise of the platform economy // Issues in Science and Technology. — 2016. — Vol. 32, No. 3. — P. 61–69.

Kleiner, G. B. Economics of Ecosystems. — Moscow: Ekonomika, 2019.

Kowalkowski, C. et al. Service growth in product firms // Industrial Marketing Management. — 2017. — Vol. 60. — P. 82–96.

Lusch, R., Nambisan, S. Service innovation: A service-dominant logic perspective // MIS Quarterly. — 2015. — Vol. 39, No. 1. — P. 155–175.

Lovelock, C., Wirtz, J. Services Marketing. — New Jersey: Pearson, 2016.

Parker, G., Van Alstyne, M., Choudary, S. Platform Revolution. — New York: W. W. Norton, 2016.

Tatarkin, A. I. Regional Development and the Service Economy. — Yekaterinburg, 2016.

Fitzsimmons, J., Fitzsimmons, M. Service Management. — New York: McGraw-Hill, 2014.

Ergashova, Z. B. The role of marketing strategies in ensuring the competitiveness of Uzbekistan’s tourism industry // Economics and Innovative Technologies. — 2025. — No. 2.

Center for Economic Research and Reforms (CERR). Analytical Reports. — Tashkent, 2024.

World Bank. World Development Indicators. — Washington, DC: World Bank, 2024.

World Bank. Uzbekistan Economic Update. — Washington, DC: World Bank, 2024.

UNCTAD. Digital Economy Report. — Geneva: United Nations, 2023.

UNDP. Digital Transformation Strategy. — New York, 2021.

United Nations. Transforming Our World: The 2030 Agenda for Sustainable Development. — New York, 2015.

Official website of the State Statistics Committee of the Republic of Uzbekistan [Electronic resource]. Access: www.stat.uz (accessed 30.09.2024).