The relationship between media language and phraseology has emerged as a significant field within modern linguistics, reflecting how fixed expressions, idioms, and phraseological innovations function in shaping public discourse. This article explores the interaction between the language of media and phraseology, with particular emphasis on English and Uzbek contexts. Drawing on recent studies by Al-Subhi (2024), Nuriddinova and Mannonova (2025), Oripova (2025), and others, the discussion highlights how media texts both employ and transform phraseological units to achieve stylistic, pragmatic, and persuasive goals. In English-language media, phraseology is used to construct evaluative stance and engagement (Bednarek, 2006; Al-Subhi, 2024), while Uzbek media demonstrates creative adaptation of idioms for political and cultural commentary (Nuriddinova & Mannonova, 2025; Oripova, 2025). The analysis reveals that both linguistic traditions rely on phraseological play and transformation to attract readers, express ideology, and reflect cultural identity. By comparing English and Uzbek media discourse, this article underscores the universal yet culturally specific role of phraseology in mass communication and suggests directions for future cross-linguistic research.

phraseology, media discourse, English, Uzbek, idioms, stylistics, discourse analysis

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