This article examines the intersection of comparative and contrastive linguistics with medialinguistics, exploring how media discourse shapes linguistic research methodologies and cross-linguistic analysis. The findings indicate that integrating medialinguistic perspectives enriches traditional contrastive analysis by incorporating sociolinguistic, pragmatic, and discourse-analytical dimensions essential for understanding contemporary language use in media environments.

comparative linguistics, contrastive linguistics, medialinguistics, discourse analysis, language variation, media discourse, cross-linguistic analysis

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