Articles
| Open Access | WAYS TO PROMOTE A PHARMACEUTICAL PRODUCT MANUFACTURER
Umarova Makhfuza Mirzakarimovna , senior teacher Faculty of Pharmacy Department of Pharmaceutical Sciences 1 ASMIAbstract
The article critically examines existing methodological approaches to the promotion of pharmaceuticals. Specific, most effective methods of promotion are proposed, taking into account the latest laws adopted in the industry.
Keywords
pharmaceutical market, promotion, advertising, sales promotion, PR, personal selling.
References
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where we are, strength: pharmacy and manufacturer // Pharmaceutical Bulletin. – 2019. – No. 11 (543). – P. 16.
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