Articles | Open Access |

NEW UZBEKISTAN MARKETING RESEARCH AND WAYS TO IMPROVE IN THE AUTOMOTIVE INDUSTRY.

Almurodov Akmal Kholmurad ugli, Musayeva Shoira Azimovna , Student of Samarkand Institute of Economics and Service MR-124, Professor of Samarkand Institute of Economics and Service

Abstract

This article analyzes the formation and development of the private sector in the automotive industry of New Uzbekistan using the example of the ADM Jizzakh plant. The study examines the dynamics of production, localization processes, and the market share of brands such as Kia, Chery, and Haval for the period 2021-2025 based on statistical data.

Keywords

Automotive industry, brand, sector, investment, competition, model, optimization.

References

ADM.uz official portal. (2024). Analytical materials on the topic "History, technological stages and CKD production processes of the ADM Jizzakh plant".

Statistical Agency of the Republic of Uzbekistan (Stat.uz). (2024). "Annual Bulletin on Industrial Production and Automotive Market Indicators".

ADM Global Group of Companies. (2026). "Internal statistical report on brand sales and customer demographics as of January 2025."

"Uzbekistan Economic Review" magazine. (2025). "Analysis of the prospects for localization and private investment climate in the automotive industry".

Decree of the President of the Republic of Uzbekistan. (2021). Collection of legislative acts "On measures for the accelerated development of the automotive industry and increasing its competitiveness."

Kia Global Newsroom. (2025). "The expansion of Kia's presence in Central Asia: Manufacturing milestones in Uzbekistan".

Information service of the Jizzakh regional administration. (2024). "Experience in organizing industrial clusters in free economic zones: the case of ADM Jizzakh".

World Bank Report. (2025). "Uzbekistan Economic Monitor: Diversification of the Manufacturing Sector and Private Investments".

Chery International Official Reports. (2025). "Market penetration and consumer behavior analysis in the Uzbekistan automotive market".

Center for Economic Research and Reforms (CERR). (2025). "Dynamics of Supply and Demand in the Uzbek Automobile Market: Review of 2024-2025".

Musaeva Sh. A. Marketing research. Textbook Publishing and creative department of “STAR-SEL” LLC. Samarkand–2023

Musaeva Sh. A. Integrated marketing communication. Textbook. "Mahorat" publishing house, Samarkand -2022.

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NEW UZBEKISTAN MARKETING RESEARCH AND WAYS TO IMPROVE IN THE AUTOMOTIVE INDUSTRY. (2026). International Journal of Artificial Intelligence, 6(03), 1624-1627. https://www.academicpublishers.org/journals/index.php/ijai/article/view/12086