This article extensively discusses the issues of beautifying pilgrimage sites and turning them into tourist attractions, based on the fact that in recent years the state has done a lot of work to regulate and support the formation and development of pilgrimage tourism, and its positive impact on the country's economy. Also, the main conditions for improving the state policy for the development of the pilgrimage tourism sector and the system of state regulation of the pilgrimage tourism industry in the near, medium and long term are substantiated.

Pilgrimage tourism, potential, efficiency, methodological foundations, development strategy, tourism management, international experience.

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