This paper examines the global expansion of Eastern brands, focusing on their strategies for market penetration, cultural adaptation, and consumer behavior in various regions. In recent decades, brands from Eastern economies, particularly from China, Japan, South Korea, and India, have become major players in international markets. The paper analyzes the rise of these brands and explores how they have successfully integrated into Western and emerging markets. Additionally, the paper considers the impact of Eastern brands on global trade, their competitive edge, and the way they navigate cultural differences. By studying cases of successful Eastern brands like Huawei, Samsung, and Tata, this paper provides a comprehensive look at their strategies and influence.

Chiu, R., & Tan, S. (2017). Globalization and the rise of Eastern brands: Strategies for success. Journal of International Business Studies, 48(2), 129-146.

Liu, D., & Shultz, M. (2018). The influence of government policies on the internationalization of Eastern brands. Global Business Review, 19(4), 245-262.

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